Scott Clifton, Independent Marketing Manager
Summary & Skills
MBA, print media, advertising, marketing, analytical, goal-oriented, problem solver, knowledge of economic principles and business models, entrepreneurial, team player, creative, project manager, coding in XHTML, CSS, graphic design programs, Microsoft Office Suite & Powerpoint.
Education
- MBA, University of Texas at Tyler, 2007
- BS in Communication with an emphasis in Advertising and Public Relations, Minors in Graphic Design and eBusiness, Pensacola Christian College, FL, 2005
Work History
SWC Marketing, TX, December 2005 — present
Freelance Marketing, Graphic Design, Creative Project Management
- Managed entertainment group 5+ years with no start-up funds; engineered product development through brand image, promotional networking, music production, product merchandising, and performance management; maintained positive cash flow and no out-of-pocket investments; coordinated team meetings to brainstorm and develop marketing and advertising direction; implemented plan focusing on local reach through web development, print advertising, direct mail, and tradeshow exhibiting; moved to regional fan base with performances throughout Texas, Oklahoma, and Missouri; won 4th place in independent label "2008 Artist of the Year" contest with hundreds of artists
- Planned and facilitated ministry fundraising events and advertising strategies
- Assisted in marketing team efforts for small business exhibit at 25,000+ event
- Developed web sites and mediated between programmers and businesses for web projects
Time Warner Cable Media Sales, Dallas, TX, February 2010 — February 2011
Marketing Specialist
- Introduced and managed new client needs analysis process for 15+ sales professionals coordinating and delegating project scope to marketing research, digital, promotions, and video departments
- Accumulated all aspects of presentation and created finished package for sales representatives to present to clients with short turn-around time
- Collaborated with sales and marketing professionals to analyze, concept, and strategize b2b cable television spot client presentations for local business accounts with $100,000 annual advertising spend
- Trained sales representatives with industry information
- Built comraderie and developed effective workflow routines with a marketing team of nine specialists
- Ran and helped with various promotional events for Time Warner Cable business clients
- Consulted and designed printing and various graphic design projects
Breckwell Hearth Products, Arlington, TX, November 2008 — October 2009
Marketing and Sales Specialist
- Ensured goodwill as product specialist in dealing with distributors, retailers, and consumers
- Strategized and prospected new dealer opportunities
- Created inbound marketing initiative through website to provide better support in selling their product to clients through advertising consultation and providing easily accessible POP materials
- Managed $100,000+ annual marketing and advertising budget implementing brand image and coordinating advertising promotions
- Coordinated and implemented new product line requirements as Project Manager
- Accumulated, analyzed, and interpreted sales data for making business decisions
- Prepared and proofed presentations for new dealer prospect meetings
- Negotiated advertising quotes with printing vendors
N-Gen Studios, division of Omnicom Group and TracyLocke, Dallas, TX, 2008
Mechanical Graphic Artist
- Managed quality control of design projects compiling inputs into finished promotional/POP product for clients including Fortune 500 companies such as Pepsi, Pizza Hut, Clorox, and Del Monte
- Prioritized multiple projects for completion in fast-paced agency environment
- Partnered with creative directors and account managers to complete detailed mechanical designs
East Texas Business Printing, Tyler, TX, 2007 — 2008
Creative Director/Graphic Designer
- Developed creative solutions for design layout and produced advertising materials for businesses
- Prioritized creative tasks to meet deadlines in fast-paced working environment
- Initiated new ideas and collaborated with clients from corporate managers of national chains to small business owners to create best advertising solution
Accomplishments
- Tyler Soccer Referee of the Year in 2000 after 7 years
- Played guitar and taught private lessons and group classes
- Participated in international mission/outreach trips to China, Belize, and Mexico
- Elected and served terms as president, vice president, and treasurer in Christian college fraternity
- Recreational running, weight lifting, soccer, and basketball
